The Impact of Colors – Part 10: Black


Black is all colours, totally absorbed.


It communicates sophistication and uncompromising excellence and it works particularly well with white.

How the colour black affects us physically: makes one feel inconspicuous, provides a restful emptiness, is mysterious by evoking a sense of potential and possibility.

Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents a lack of colour, the primordial void, emptiness. It is a classic colour for clothing, possibly because it makes the wearer appear thinner and more sophisticated.

A black cat crossing one’s path is considered bad luck in many cultures, except in England, where spotting a black cat is considered good luck.

Black around the globe:

– In Chinese culture, colours corresponded with the five primary elements, the directions, and the four seasons. Black was associated with water, north, and winter.

– In rural areas of Mexico, Portugal, Spain, Italy and Greece widows will wear black for the rest of their lives. The immediate family members of the deceased will wear black for an extended period of time.




Sandra – Image Consultant

M: (+86) 136 018 126 59