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SHMamas Guide to Children’s Stores

“Where can I buy baby strollers, clothes, toys in a store in Shanghai?” This is a question I often see people asking in our different Shanghai Mamas WeChat groups. But even in the land of eternal Taobao bliss where friends send you product links on the daily, where image search makes it ridiculously easy to find any item you lay eyes on, and where returning a major bust of an item really isn’t too hard (come on, they pick it up at your own door within a few hours), we sometimes want to be able to go into a physical shop, look at and touch an item before buying.


This was the inspiration for this article- a list of small brands, independent shops, large chain stores and malls that you can visit in person (or arrange to see the items with the brand owners). Perfect for when you want to really touch and see an item before buying it, or if you’re just in the mood to browse and see what strikes your fancy.

Shanghai Children's Stores A-Z

Toys (Independent Shops & Chains)

Lego Store

WHAT: I think you know what you’ll find here- all the Lego and Duplo collections in one spot as well as mix and make of your own figurines and little building tables.


WHERE: Various big malls such as IAPM, Taikoo Hui, Kerry Center



Did you know there is Lego WeChat group where people buy a lego, sell and exchange unwanted and rare Lego sets? A great place to pick up sets and collections you won’t find in the store and/or for lower prices! Scan the QR code below to be added into the group.

Mobi World Playmobil Store​

WHAT: You’ll be able to view a larger selection of Playmobil at the recently opened store near Grand Gateway Mall which also features a creative play space and interactive areas as well as products.


WHERE: Tianping Road No.326 (Xujiahui Subway Station Entrance & Exit 13 Pedestrian 280 Meters), Xuhui

Fine Little Home

WHAT: This is a lovely kids boutique filled with kids’ items such as toys, furniture and decorations. Mathy by Bols, OYOY, Plan Toys, Jellycat and more! The brands are more on the higher end side but also of higher quality. If you’re looking for some inspiration for decorating your little one’s room or playroom, this is a good place to pop into and check out their cool beds, tapestries, fun carpets, and throw pillows. 


WHERE: Grand Gateway and Bund Finance Center


OFFICIAL WECHAT: FineLittleHome亲子家居


WHAT: This is probably the most common toy store chain in the downtown malls- small (depends on store size) but dependable with the classics; Lego, Ultraman, OMG and LOL dolls, Siku cars, Sylvanian Families, Hape, Magformers, Schleich and more. FYI, even though this article is about offline shops, Kidsland is also on eleme so you can actually have a last-minute birthday present delivered to you or to the party itself within 40 minutes or less.


WHERE: Jingan Kerry Centre, IAPM Mall, Star Global Port (Putuo), Longemont (Changning), Grand Gateway (Xuhui), Lalaport, Crystal Plaza (Pudong) and more!

Toys R Us

WHAT: Everyone knows this popular American toy store chain and for good reason- you’ll find all the mainstream brands such as Nerf, Barbie, Ultraman, Tomica, Hot Wheels, Marvel, Fisher-Price, Disney, Play-Doh, Crayola, Hasbro, LOL Surprise, Mega Bloks, My Little Pony, Peppa Pig, Thomas & Friends, Transformers, VTech, and Toy Story.


WHERE: The Place mall (Hongqiao), Joy City (Putuo), The MixC (Minhang), Super Brand Mall (Luijiazui), Mega (Jiading), L+ Mall (Pudong) and more


Website >>

City Super Log-on

WHAT: Upscale Japanese grocery store City Super also have a Lifestyle section called Log-on which usually has a pretty decent selection of kids’ toys. You’ll find those Sonny Angel collectors items, Hello Kitty, Doraemon, Lego, Sylvanian Families, Tom and Jerry, POP, and Ty Beanie Babies, as well as a good selection of stationary products (like Rilakkuma, Hello Kitty, etc.). Inside the grocery section, the baby aisles also have infant feeding products, toys, (Baby Gund) and skincare brands such as Lelch.


WHERE: HKRI Taikoo Hui Mall (Jingan), IAPM Mall (Xuhui), IFC Mall (Lujiazui)

Hello Toys

WHAT: If you visit the 6th floor of the mall next to the Jing’an Temple, you’ll find a kids shopping oasis filled with different brands of clothes, shoes and accessories, baby gear and toys. Hello Toys (there is also a small Kidsland attached),the area with toys, is large and has a good range of lesser seen toys in other toy shops such as Hasbro (Peppa, PJ Masks, Playskool, Sesame Street, Littlest Pet Shop, Marvel, Nerf, etc.), Takara Tomy cars, Bandai, Pokémon, Biopod, Little Live Pets, Dragon Ball Z, hello kittty, Nerf, Frozen, Barbie, Dino escape, Brio, VTech, Hot Wheels, Transformers, hape, Playmobil, Playdoh, Ravensburger, Majorette, Fur Real. There is also a sizable Sanrio section as well as a separate Carrera car area.


WHERE: Jiuguang Department Store 9 Mall 6th floor (Jing’an)

Nice to meet you

WHAT: This shop is a mix of book and music store, lifestyle and kids store, and coffee shop. You’ll find an interestingly curated selection of Peter Rabbit plush toys, Plus Plus building sets, Mic-o-mic 3d building sets, Plan Toys, puzzles and books and random other toys.


WHERE: Fuxing Middle Road


WHAT: This 1,000 square meter basement showroom may seem daunting: it’s dusty, dimly lit and crammed with all sorts of furniture and artwork but it’s worth it! Amongst the one of a kind pieces of furniture, vintage jewelry, and random props, you’ll also find some very cool and rarely seen in Shanghai toy brands such as wooden CandyLab cars, retro Rollis cars, Playforever race cars, metal Vilac ride-along cars, Plan Toys, Jeujura wooden houses and doll accessories, vintage toys like yo-yos, a good selection of puzzles, and tons of other gems you probably won’t find anywhere else in the city.


WHERE: B1/F, 1590 Kangding Lu, near Wanhangdu Lu, Jing’an 

Poem & Mirror​

WHAT Don’t let the mannequins dressed in colorful ruffled apron dresses and petticoats (why??) fool you. On the ground floor of this shop you’ll find a large selection of Japanese figurines and action figure toys (and Pop Toys). Dragonball, Pokémon characters, Tom & Jerry, Finding Unicorn, Rilakkuma, Sailor Moon, SpongeBob, Hello Kitty stuffed animals, and plenty more.


WHERE: Ground floor Crystal Galleria, Jing’an

Top Toy

WHAT: Top Toy is a subsidiary of the Miniso group, shops dedicated to “pop toys”, or collectibles licensed as vinyl figurines and bobblehead dolls. They’re targeted at teens and young adults but still suitable for younger kids. It’s a random selection with some nostalgic characters and some we’ve never ever seen before. 


WHERE: Star Global Port (Changning), Nanjing East Road, IMIX Park (Hongqiao), Cloud Nine (Changning), Century Place (Pudong) +


WHAT: Focusing on quality children’s furniture, accessories and toys mainly from Germany, FROGGELS distributes to dealers across China. You’ll find sample furniture and children’s items (toys, rugs, bedding) at their showroom at great prices as well as German wooden toys and puppets.

WHERE: Office 508, Building B, No.628 Xulong Road, Qingpu 

Monday-Friday 9am-4pm or by appointment 




Moulin Roty

WHAT: This charming toy boutique carries lovely wooden toys and stuffed animals and dolls. They also have blankets and some soft furnishings, as well as some kids accessories and shoes.


WHERE: Grand Gateway Mall (Xuhui)

Chloe Chen

WHAT: The Ferguson Lane store has a small room dedicated to girls’ clothing, accessories and kids’ toys. Here you’ll discover a small curated assortment of things such as kaleidoscopes, wooden toys, musical instruments, crafts, and stuffed animals.


WHERE: Ferguson Lane, 374 Wukang Road, Xuhui

Bao Da Xiang Shopping for Kids

WHAT: This 7-storey department store dedicated to all things kids houses multiple toy stores on the 6th floor including Kidsland, Hello Toys and more which carry all the large toy brands your kids like. Bobby Car, Hello Kitty, Tomika Cars, VTech, Princesses, Huile, Nerf Guns and other gun toys, Paw Patrol, Lego, Siku, LOLmodel cars, Harry Potter, Ultraman


WHERE: Nanjing East Pedestrian Street


WHAT: Another international grocery market known for imported products throughout the city, Ole does usually have an aisle or two of toys and stationary items if you’re in a bind and need to pick something up. It’s not always the same brands but we’ve seen toy cars, dinosaur figures, Peppa Pig items, Mickey and Minnie items, the occasional Marvel mask, as well as slime kits, and other Crayola products.


WHERE: Kerry Centre (Jingan), New World Daimaru Department Store (Huangpu), Ganghui Plaza 66 (Xuhui), The Place Mall (Changning), L+ Mall (Luijazui), The MixC (Minhang) ++

Baby Brand Retailers


WHAT: This British chain of stores has maternity wear, baby essentials, nursery furniture, carriers and strollers from imported brands. Physical stores usually have more clothing than other items, unlike the other stores in this category. Toys such as ELC, Hape, Skip Hop, Trunki, Micro scooters.

Pushchairs and car seats from brands like Bugaboo, Silver Cross, Cybex, and Britax, high chairs and bouncers from Peg-Perego, Nuna and Baby Bjorn and Babycare products from Como Como, Philips Avent and more.


WHERE: The MixC (Minhang), Huaihai Middle Road (Xuhui), L’Avenue Mall (Changning), L+Mall (Lujiazui)


WHAT: I-lollipop is a baby and kids’ boutique which carries pregnancy and baby gear, strollers and car seats, some furniture such as cribs, breastfeeding and body care products, clothing and toys for little ones. They carry Cybex, Delama, Nuna, Apramo, Bugaboo, MaxiCosi, Avova. Toy selection of Ty, Playmobil, Tonka Trucks, Skip Hop, Le Toy Van, Gund, Mojo, VTech, B Toys, GrowKart is available. The more popular baby product brands like Mustela, Wild Ones, Baby Heart, Hegen, Baby Bjorn are also usually in stock. You’ll also find a large selection of I-Baby clothing, baby grows and pajamas.


WHERE: Over 12 locations in Shanghai including Kerry Centre (Jing’an), The Place Mall (Changning), Grand Gateway ( Xuhui), IFC (Pudong), L+Mall (Lujiazui), Shanghai Village Outlets ++


WHAT: This mother, baby, and kids retailer has a pretty extensive selection of the top Western baby strollers/car seats, carriers and gear, toys, feeding items, snacks and body items such as shampoo, lotions, toothpastes. Toy brands include Crocodile Creek, Melissa and Doug, Le Toy Van, Jellycat, Usborne, Mojo, Takara Tomy, VTech, Green Toys, Giotto (face paints, paint, markers), Playmobil, Smartmax, Mieredu, Plan Toys, Casdon, Hape, Skip Hop and more. Big stroller and car seat brands include Bugaboo, Stokke, Cybex, Doona, Uppababy, Baby Zen(YO-YO), Hamilton, Qplay, Recaro, Avova, and Apramo. Products from Bemba, Lelch, Baby Bjorn, Ergo Baby, Trunki, Medea, Yookidoo, Babyganics, Medela, Aveeno, Mustela, Pigeon, Mam, Avent, Bobox, Hegen, Micro, 4Moms and more!


WHERE: Hubindao Shopping Centre (Huangpu), Kerry Centre (Jing’an), Jingyao Qiantan (Pudong)

Baby Blu international

WHAT: This luxury baby store has all the usual Western brands plus a few more high-end brands when it comes to clothing and shoes. Clothing brands include Mini A Ture, The Simple Folk, Atelier Choux, Koji, Yikyak with a nice selection of shoes such as wooly kids, Keds, Collegien, Asahi. Strollers furniture and seats from UPPAbaby, Bugaboo, Britax, Avovo, Cybex, nadOO, Roner, Bosch, Stokke, Kidpop, Doona and more. Products from Bonpoint, Mustela, kokoro Love, Australia Organic BBV, Babyganics, Aveeno, Mother-K, June Premier +. You’ll also find snacks, diapers and imported infant formulas.


WHERE: 181 Ruihong Road (Hongkou), The MixC (Minhang), Xuhui Plaza (Pudong)





WHAT: This Chinese chain makes everything from baby carriers, strollers, diapers and wipes, daily care and feeding items, home textiles, clothes, food, snacks and more. Their shops are clean and well organized by type of product.


WHERE: Multiple locations throughout Shanghai


WHAT: A more local baby retail chain which carries their own and imported brands of infant and kids’ clothing and shoes up to 150cm, as well as strollers, high chairs, baby cribs, bedding and changing mats.


WHERE: No. 6 Department Store (Xujiahui), Jiuguang Department Store 9 (Jingan) +++


WHAT: Maternity and baby items can be found at this chain, including a small choice of strollers, car seats, bikes, push-along riders and scooters. They also stock feeding, changing and body care items, as well as formula, food, snacks and toys.


WHERE: The Place (Changning), The River Mall (Pudong), L+ (Pudong) ++

Western Baby

WHAT: This baby importer and distributor is based out of Shanghai and offers amazing imported brands at a fraction of the cost. Brands include Gund, Baby Banana, Casdon/Dyson/Joseph+Joseph*, Bib’s Pacifiers*,  Angel Dear (HMB) Clothing, Aqueduck, Tiger Tribe, Mini Monkey, Le Toy Van, Green Toys, Sophie Le Giraffe*, and Real Shades (Formerly Real Kids Shades), and Tolo Toys.


WHERE: Shanghai Tongzhen Trading Company Limited, Red Star Macalline, 158 Jinzang Road, 7 Floor, G8201 Suite, Jinqiao, Pudong, 201206

HOW TO CONTACT: For Service in English, ask for Ken (王剑)


Mark’s Shop link >>

Clothing Brands

Finding baby and kids’ clothes in Shanghai isn’t as easy as we would have thought. Taobao or TMall stores always have a much larger selection than in their stores which is annoying but at least there are some Western as well as Chinese chains with physical stores throughout the city that we can rely on for essential pieces such as Gap, Zara, Uniqlo, H&M, Balabala, Okaidi, COS, and Muji. Moving up in price point, you will generally find a pretty large jump to higher-end clothing brands such as Petit Bateau, Jacadi, Bonpoint, Polo Ralph Lauren, Tommy Hilfiger Kids, Mini a Ture, Rylee Cru, Teenie Weenie, Tartine et Chocolat, jnby, Nicolas & Bears and then right up to the designer brands such as Emporio Armani Kids, Kenzo, Fendi, Gucci, Brunello Cucinello, Burberry, Space 22, Bebel Lux and more.


When it comes to children’s shoes, we’re usually disappointed in the small selection found within larger stores which is why if you’re looking for kids shoes you should go to a dedicated children’s store such as the kids stores for New Balance, Nike, Adidas, Fila, Sketchers. Dr. Kong and Mikihouse are other children’s stores that carry kids’ shoes. The department stores at Lane Crawford have a pretty small selection of higher-end branded shoes, as well as Jiuguang Department Store 9 and Bao Da Xiang on East Nanjing Road.

Book Stores

BooCup Book Store

WHAT: This English bookstore on the 4th floor of Kerry Centre is 99% English with a nice little kids section of books for kids and teens as well as stationary items, games and some toys like Plus Plus, mic-o-mic, mini erasers, Quercetti coding activities, little bobble head figures, puzzles and knick knacks. You’ll find popular books like Spot the Dog, Usborne, Dog Man, Clifford the Red Dog, The Naughtiest Girl, Roald Dahl faves, Dr. Seuss, Bizzy Beard and Lift-the-Flap!


WHERE: Kerry Centre (Jing’an)

Read & Social @The Bund

WHAT: This bookstore also has an English section of books for kids and teens, as well as lots of lifestyle products and toys like stuffed animals and Moomin toys.


WHERE: Bund Financial Center

Foreign Language Bookstore

WHAT: Lots of English books for adults and kids


WHERE: Fuzhou Road No.390 Floor 1-7 (Jin Shanghai Bookstore), (Huangpu)

Shangwai Bookstore

WHAT: Bookstore with a section of English children’s books

Nice to meet you

WHAT: This shop is a mix of book and music store, lifestyle and kids store, and coffee shop. You’ll find an interestingly curated selection of Peter Rabbit plush toys, Plus Plus building sets, Mic-o-mic 3d building sets, Plan Toys, puzzles and books and random other toys.


WHERE: Fuxing Middle Road

Malls + Department Stores

Here are some malls or department stores where you’ll find numerous kids stores all together to save you a few trips around.

Jiu Guang Department Store 9

WHAT: On the 6th floor of this department store next to the Jing’an temple, you’ll be able to shop numerous brands of kids’ clothing, accessories and shoes such as Rylee + Cru, Bonbon et bonbon, Emporio Armani Junior, kenzo, baby de mode, Tartine et Chocolat, Aimer kids, mitti, Gunze Kids, M. Latin, erdos, little Mo&Co, jacadi, Mikihouse, Ferrari, Bebel Lux, Monnalisa, Polo Ralph Lauren, Fila Kids, Lynn & Milo, Nicolas & bears, Adidas, Nike, sigikid, nici, Steiff, MLB kids, blue tail, Ettoi, Rainbowxoxo, allo&lugh, First Flag, Mitti, Kinder Schiesser. A selection of shoes are available from Naturino, little garden, Staccato, ala cofly, Little Winkaa, Hush Puppies, Moschino, Teen Mix, Veja, Condor socks and tights, Collegien and more.


WHERE: 1618 Nanjing West Road, Jing’an

Bao Da Xiang Shopping for Kids

WHAT: This 7-storey department store dedicated to all things kids. Kids sport wear and teens on 1st floor, children’s wear on 2nd and 3rd floor, kids shoes and sport shoes on 4th floor, baby clothes, supplies and gear on 5th, and toys and stationary on the 6th floor. In terms of western brands you’ll find New Balance, Nike, Fila, Adidas to name a few. Baby supply brands found here include Lelch, Goon, Baby Care.


WHERE: Nanjing East Pedestrian Street

Grand Gateway

WHAT: On the 4th floor of this mall you’ll find baby product retailers Babycare and YeeHoo, toys and nursery decor from Fine Little Home, Moulin Roty and Kidsland, shoe brands Fila Kids, Nike Young Athlete, and miki house and clothing shops Teenie Weenie Kids, Polo Ralph Lauren Children, paw in paw baby, Reima, erdos Kids, Emporio Armani Junior, Tartine et Chocolat, Petit Bateau, Nicholas & Bears, Mitti, jnby By JNBY and Bonpoint. It’s worth mentioning the Shake Shack at this mall too.


WHERE: Hongqiao Road and Gongcheng Road Intersection Northeast 100 Meters, Xuhui



恒隆会 上海港汇


WHAT: If you’re in the mood to pamper your kids in designer clothes, you can just head to the 4th floor of this premium mall where you’ll find Baby Dior, Bonpoint, Brunello Cucinelli Kids, Burberry Kids, Fendi Kids, Moncler Enfant, and Polo Ralph Lauren. Happy splurging!


WHERE: No.1266, Nanjing West Road Jing’an




The Place

WHAT: This mall is also known as the kids’ mall, as you won’t only find lots of shops for children’s items but also playrooms such as MyGym, Maggie and Rose and Space Zoom as well as other education and after-school activity studios. There is usually a big pop-up, colorful themed kids’ attraction in the center of the mall as well to visit. H&M, Zara, Uniqlo, Muji. You’ll find a big Toys R Us, Babycare, I-Lollipop, QTools


WHERE: No.100, Zunyi Road, Changning





WHAT: Check out the 4th floor for a good selection of kids stores including Tommy Hilfiger Kids, Tiny Cottons, Petit Bateau, Balabala, Tartine et Chocolat, Nike Kids, Under Armour Youth, Adidas Kids, Fila Kids, Nike Kids, New Balance Kids, Mitti, Rookie, NBA Kids, jnby by JNBY. Baby gear shops include Baby Blu International, Mothercare, YeeHoo. There is also a Meland play center in the mall.


WHERE: Level 4, Wuzhong Road No.1599, Minhang




Jing’an Kerry Centre

WHAT: This centrally located mall has a pretty decent 4th floor filled with baby and kids’ shops. Located almost next to each other you’ll find Motherswork and I-Lollipop, with BooCup* (an English bookstore mentioned above), Mini a Ture, Rookie, Olivio & Co (kids sunglasses), the Bonnie Mob, and Petit Bateau. For toys check out Kidsland, Lego on a lower floor or the Ole in the basement.


WHERE: Level 4, No.1515, Nanjing West Road (Jing’ansi Subway Station Entrance & Exit 6 Pedestrian 180 Meters) Jing’an




Cloud Nine

WHAT: Head up to level 6 where they have Nike Kids, Adidas Kids, Fila Kids, Family Tailly, Belle, Bossni X kid, Balabala, Taranis, jnby by JNBY, YeeHoo and more. There is also a Kidsland, POPMART and Top Toy (on B2) as well as the Lego shop (L1). The mall also has Muji and Zara, as well as more shoe brands on the 5th floor which may have some kids’ selection such as Sketchers, Keds, and Hush Puppies.


WHERE: No. 1018 Changning Road, Changning





WHAT: This mall is packed with some great kids’ stores; Toys R Us, QTools, Mothercare, I-Lollipop, Kidsland and Balabala all on the 7th floor.


WHERE: Pudong South Road No.889, Pudong





WHAT: This outlet mall near Disneyland is a trek but can be worth the savings (especially for sports gear). Specialized kids’ stores available are I-Lollipop, Bonpoint, E-Land Kids, jnby By JNBY, Paw in Paw, Polo Ralph Lauren, Tartine et Chocolat, and Fila Kids. Although at these outlets we’ve also found kids’ items at the normal stores of Li-Ning, Under Armour, Tommy Hilfiger, The North Face, Sketchers, Puma, Nike, Vilbrequin, Converse, Champion, and Adidas.

WHERE: No.88, Shendi East Road Shanghai Village, Pudong

WeChat Official Account:


WHAT: Similar to Shanghai Village, best deals here for kids items are on sports items from Adidas, Nike, Li-Ning Kids, Sketchers Kids, Converse, Puma, Reebok, Crocs, Dickies, Fila Kids, Gap Kids, Hush Puppies, jnby By JNBY, , Juicy Couture, MI6 Kids, MLB, NBA Kids, Petit Bateau, Anta Kids, Qiaodan Kids, and more. This outlet also has a Family Entertainment Center (Jungle Entertainment).


WHERE: 58 Zhuoyao Road, Pudong (near Line 2 Yuandong Avenue station)




Small Brands


The Wood Shop

WHAT: Canadian expat Nicky started by creating gifts for family and friends when the toy market became saturated with thrown away plastic toys. Specializing in unique, hand-crafted exploratory wooden toys such as exploratory boards, busy cubes and sensory houses!


WHERE: Nicky’s Woodshop! 


Contact Nicky on WeChat to create an order!

Modern Littles

WHAT: American mother-of-two Allison curates beautiful & functional children’s brands from around the world such as beautiful Oli Ella Dinkum Dolls and Holzteiger Wooden Animal figurines. Other brands include Mushie, Kiko + gg, LuckyBoySunday, Moon Picnic and more.


WHERE: Modern Littles’ showroom on Anfu Lu can be visited by appointment.


Order online on their WeChat Mini Program “Modern Littles”.

Wonder In Toys

WHAT: Canadian toddler mommy and trained neuroscientist used her experience with manufacturer and design partners to start her own brand of affordable and open ended toys that promote growth and development through expanding on our little ones imaginative play. 


WHERE: Contact owner Tasha to arrange to see the products or find her at markets and popups.



O Fil de Lau

WHAT: Founded by French mom, Modern French-style soft toys which are handmade in Shanghai, non-iinteractive, no batteries, voices or lights! The crochet zodiac animals make perfect gifts for babies born in that year, or just any animal fans!


WHERE: Find the collection at various Shanghai markets as well as in these two shops: Life Hub @Daning NOVO Discovery and GIFTOPIA礼坊 @THE INLET




C’era Una Volta

WHAT: This Italian children’s wear brand run by two Italian women deals mostly in worldwide distribution to multi brand stores in China, US, Korea, Japan, Italy, France and more but luckily they open up their showroom to private buyers here in Shanghai. The clothes are beautiful, delicate and refined.


WHERE: Make a private appointment during office hours at their Jingan showroom. 555 Wuding Lu, room 518. Jing An


HOW TO CONTACT: Tel 185 1665 5466, or add official account “CeraUnaVolta”.


WHAT: Founder Rikki set out to create high-end, trustworthy and natural baby apparel using fabric made from 100% Australian Merino Wool. Using her family’s generational expertise in the wool industry, Ikki Small but Brave offers baby grows, clothing and baby accessories.


WHERE: Special offline events and collabs, sold at Modern Littles



Katie & Love

WHAT: If you’re looking for blankets, bibs and baby accessories handmade from organic and sustainable fabrics, check out Katie & Love. All products are produced by workers earning a fair wage highlighting the business model of sustainable practices.


WHERE: Shops Address (operated by the distributor – NOVO Group) : 

1) Life Hub @Daning NOVO Discovery

大宁国际广场 :上海市静安区共和新路1878号2座2楼

2) Upbund Hong Kou: 上滨生活广场:上海市虹口区周家嘴路917号上滨生活广场东区一楼新态NOVO(岳州路安国路交叉口商场大门)

3) GIFTOPIA: 上海市虹口区四川北路989弄60-77号6号楼103-107单元 

GIFTOPIA店铺GIFTOPIA Shop, Unit 103-107, Building 6, No. 60-77, Lane 989, Sichuan North Road, Hongkou District


Order online from their Mini Program:



WHAT: The brain-child of doctor and biochemist Mike and traditional remedies enthusiast, Carol, they combined science and nature to find effective and gentle plant-based solution for their baby’s eczema. Soon solutions like Bebebalm and Bebebugs were created to help loved ones for scars, blemishes, bumps and bruises and more and soon people were asking to buy these!


WHERE: At 3 Nova Malls in Shanghai, as well as bazaars and markets



Life Hub @Daning NOVO Discovery 

2. NOVO Life Hub @Upbund


Unit 103-107, Building 6, No. 60-77, Lane 989 Sichuan North Road, Hongkou District



倍蓓棒 Bebebalm


WHAT: French doctor Natasha used her experience in the cosmetic industry to create a natural skincare line for kids aged between 4-17 which is PH balanced, hypoallergenic, and contains no harmful chemicals.


WHERE: Find them at these shops as well as offline events and markets, pop ups and collabs


Attic pop’up – 228 Anfu lu 

Rolling Kids Shanghai Crystal Plaza 

Novo Shanghai Upbund life Hub

Novo Shanghai Daning lnternational Commercial Plaza 

Giftopia – Shanghai Inlet 8 

The bonnie mob- Shanghai Jing’an Kerry Center

Mialex-Milou Shanghai Sun Plaza

Mialex-Milou Shanghai Pudong Kerry City 

Flagship – Sanya Atlantis 

Also available in below cities: Beijing , Qingdao, Shenzhen, Wenzhou, Clubmed Lijiang




Soapnut Republic

WHAT: Founded by Aussie-Kiwi couple Kim and Bobby, the brand focuses on completely safe, non-toxic, allergen free and biodegradable cleaning products designed with their own three daughters in mind. 


WHERE: Find them in stores such as City Shop 




Bisou Bebe

WHAT: Hong Kong native Sandi started this eco-friendly brand of daily essentials focusing on affordable items like wooden toothbrushes, kid-friendly shampoo and soaps, bath fizzers and bombs and silicone food boxes.


WHERE: Find them at holiday markets throughout the year and at Giftopia (989 Sichuan West Road, Hongkou)


WeChat Contact:



WHAT: Formerly Little Ones, Kuggie’s founder Sonia has years of professional experience in the food industry and realized the lack of nutritious food for kids therefore commiting to offer nutrient-dense, natural foods that are perfect for every day. 


WHERE: Markets, online markets and their online store



(Images contained in this article are from Dianping or personally taken.)

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